Choose the Right Event Technology that Actually Works
Ready to Choose the Right Event Tech?
Get the free guide today and make your next technology decision a strategic one.
Ready to Choose the Right Event Tech?
Get the free guide today and make your next technology decision a strategic one.
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Built for Higher Education Decision-Makers
Whether you’re an event coordinator, enrollment leader, advancement officer, or IT stakeholder, this guide will help you navigate options and align stakeholders across campus.
Too Many Tools, Not Enough Strategy
When your team wastes time on manual processes or data clean-up, they lose the capacity to focus on student engagement and long-term outcomes.
Higher education institutions often juggle three to five separate tools to manage campus events—registration platforms, payment processors, communication tools, calendar systems, and more. The result? Wasted time, disconnected data, and inconsistent student experiences.
We have helped hundreds of organizations scale their event strategy without ever leaving Salesforce. Now, we’ve turned that experience into a practical guide to help you choose the right solution.
Join the companies we’ve partnered with. Want to see who?
Why Blackthorn?
Buyers Guide
The Right Tech Can Change Everything
What if one platform could do it all—manage your entire event lifecycle from promotion to post-event follow-up—while syncing seamlessly with Salesforce? That’s what best-in-class event tech makes possible.
With a single, unified system, your teams can focus less on logistics and more on creating meaningful, memorable experiences that move your mission forward.
Built for Event Pros Who Are
Tired of juggling disconnected tools for registration, communication, and post-event follow-up
Struggling to measure ROI and prove impact to stakeholders
Under pressure to reduce tech sprawl and stay compliant with internal policies
Looking for a centralized platform that works within Salesforce to manage everything from invites to analytics
This guide cuts through the noise to help event teams align, automate workflows, and deliver better experiences for attendees, staff, and stakeholders—all within Salesforce.
Choosing event tech shouldn’t be a headache.
How to evaluate event technology for scalability, accessibility, and cross-team collaboration
What it really means to be Salesforce-native—and why that matters for long-term success
A side-by-side comparison checklist to simplify vendor evaluation
Real-world use cases across marketing, customer engagement, employee events, fundraising, and more
Tips to future-proof your tech stack for hybrid, virtual, and in-person events
What You’ll Get Inside the Guide That Makes Events Easier
What You’ll Walk Away With
How to evaluate event tech for ROI, scalability, accessibility, and multi-team coordination
What “Salesforce-native” really means and why it impacts your bottom line
A side-by-side comparison checklist to assess vendors with clarity
Use cases for marketing, operations, internal events, and external engagement
How to future-proof your event strategy for hybrid, virtual, and in-person formats
