Get the Strategic Guide to Healthcare Event Management in Salesforce.
Get the Strategic Guide to Healthcare Event Management in Salesforce.
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Whether you’re an event coordinator, enrollment leader, advancement officer, or IT stakeholder, this guide will help you navigate options and align stakeholders across campus.
When your team wastes time on manual processes or data clean-up, they lose the capacity to focus on student engagement and long-term outcomes.
Higher education institutions often juggle three to five separate tools to manage campus events—registration platforms, payment processors, communication tools, calendar systems, and more. The result? Wasted time, disconnected data, and inconsistent student experiences.
At Blackthorn, we’ve helped reputable healthcare organizations unify their event strategy through a Salesforce-native approach. We understand the complexity, and we’ve built this guide to help you cut through it.
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Buyers Guide
What if one platform could do it all—manage your entire event lifecycle from promotion to post-event follow-up—while syncing seamlessly with Salesforce? That’s what best-in-class event tech makes possible.
With a single, unified system, your teams can focus less on logistics and more on creating meaningful, memorable experiences that move your mission forward.
Tired of juggling disconnected tools for CME, patient education, and internal training
Struggling to measure ROI on outreach and engagement
Facing pressure from IT to reduce tech sprawl and ensure compliance
Looking for one secure platform to manage events inside Salesforce
This guide helps healthcare teams choose an event technology platform that’s secure, efficient, and built for real clinical and operational workflows—all inside Salesforce.
How to evaluate event tech for scalability, accessibility, and cross-department use
What “Salesforce-native” really means, and why it matters for healthcare teams
A vendor comparison checklist built for compliance, integration, and efficiency
Use cases across CME, patient education, provider engagement, and internal training
How to future-proof your event tech for in-person, virtual, and hybrid healthcare events
A clear, confident framework to evaluate event technology for your organization
A shared decision-making language for clinical, operational, and IT stakeholders
A blueprint to recommend the right solution to leadership
A future-ready approach for managing CME, patient education, provider events, and more