Get the Event Software Buyer’s Guide for Government Agencies.
Get the Event Software Buyer’s Guide for Government Agencies
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Whether you’re an event coordinator, enrollment leader, advancement officer, or IT stakeholder, this guide will help you navigate options and align stakeholders across campus.
When your team wastes time on manual processes or data clean-up, they lose the capacity to focus on student engagement and long-term outcomes.
Higher education institutions often juggle three to five separate tools to manage campus events—registration platforms, payment processors, communication tools, calendar systems, and more. The result? Wasted time, disconnected data, and inconsistent student experiences.
At Blackthorn, we’ve helped government agencies simplify and strengthen their event strategy directly inside Salesforce. We understand the complexity, and this guide is designed to help you navigate it.
Join the public sector organizations already working with us to streamline constituent engagement, reduce manual effort, and improve reporting.
Buyers Guide
What if one platform could do it all—manage your entire event lifecycle from promotion to post-event follow-up—while syncing seamlessly with Salesforce? That’s what best-in-class event tech makes possible.
With a single, unified system, your teams can focus less on logistics and more on creating meaningful, memorable experiences that move your mission forward.
Tired of juggling disconnected tools
Struggling to measure ROI and track engagement across departments, programs, or public audiences
Facing pressure from IT to reduce tool sprawl and ensure data stays secure, accessible, and auditable
Looking for one platform to manage events—fully integrated with Salesforce
This guide helps government teams evaluate event platforms that are secure, efficient, and built to support public engagement, compliance tracking, and operational workflows—all inside Salesforce.
How to evaluate event technology for security, scalability, and cross-department adoption
The difference between “Salesforce integrated” and “Salesforce-native”—and why it matters
A feature checklist tailored for government workflows
Use cases across public engagement, internal trainings, inter-agency collaboration, and constituent services
How to future-proof your event tech stack for hybrid, virtual, and in-person formats
A clear, confident framework to evaluate event tech solutions
A shared decision-making language for stakeholders across departments
A blueprint to present your recommendation to leadership
A flexible strategy for managing events across internal programs and public-facing services