How to Choose the Best Event Technology for Higher Education
Ready to Elevate Your Events?
Get the Strategic Guide to Choosing the Best Event Technology for Higher Education
Ready to Elevate Your Events?
Get the Strategic Guide to Choosing the Best Event Technology for Higher Education
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Built for Higher Education Decision-Makers
Whether you’re an event coordinator, enrollment leader, advancement officer, or IT stakeholder, this guide will help you navigate options and align stakeholders across campus.
Too Many Tools, Not Enough Strategy
When your team wastes time on manual processes or data clean-up, they lose the capacity to focus on student engagement and long-term outcomes.
Higher education institutions often juggle three to five separate tools to manage campus events—registration platforms, payment processors, communication tools, calendar systems, and more. The result? Wasted time, disconnected data, and inconsistent student experiences.
At Blackthorn, we’ve helped hundreds of institutions unify their event strategy through a Salesforce-native approach. We understand the complexity, and we’ve built this guide to help you cut through it.
Why Blackthorn?
Buyers Guide
The Right Tech Can Change Everything
What if one platform could do it all—manage your entire event lifecycle from promotion to post-event follow-up—while syncing seamlessly with Salesforce? That’s what best-in-class event tech makes possible.
With a single, unified system, your teams can focus less on logistics and more on creating meaningful, memorable experiences that move your mission forward.
Because choosing event tech is high-stakes, and most resources don’t speak to the complexity of higher education.
This guide goes beyond feature comparisons. It’s designed to help you:
Why This Guide?
Navigate internal alignment across departments
Cut through vendor noise with the right questions
Make confident, future-ready decisions backed by real use cases
You won’t get fluff or a generic checklist. You’ll get a focused, actionable resource built from hundreds of conversations with institutions like yours.
Choosing the right event tech shouldn’t feel overwhelming. This downloadable guide is built for higher education teams ready to align stakeholders, reduce manual work, and create better experiences for students and staff—all within Salesforce.
Your Go-To Resource for Smarter Campus Events
How to evaluate event tech for scalability, accessibility, and campus-wide use
What “Salesforce-native” really means (and why it matters)
A side-by-side comparison checklist for assessing vendors
Use cases across admissions, alumni engagement, academic departments, and student life
How to future-proof your event tech stack for hybrid, virtual, and in-person events
